We fill the classes of Moroccan schools and training centers.
Parent and student Meta Ads, SEO on "engineering school Casablanca" or "marketing training Agadir," testimonial videos, clear enrollment funnel. For private schools, business schools, pro training and coaches.
140 Moroccan brands trust us — across every industry.
Results that last · Agadir & Casablanca · 4.9/5 from 140 client reviews.
The market is shifting. Fast.
Recruiting students or trainees in Morocco in 2026 has become real marketing work. Word-of-mouth and posters aren't enough anymore — parents compare 5-8 schools before committing 60-120k MAD/year. Adult students search trainings on Google, check institute Instagram pages, read reviews. Our approach is structured: we build a complete enrollment funnel (ad → site → form → admission call → visit → enrollment). At each step, we measure and optimize. We've worked with K-12 private schools, business schools, pro trainings, entrepreneurship and parenting coaches since 2019.
What's costing you right now.
We hear these problems every day. You're not alone.
Back-to-school approaches and your seats aren't filling.
It's June, school opens September, 40 seats still missing out of 200. Each empty seat = 60-100k MAD lost annual revenue. Parents who should've enrolled with you went to the competitor that communicated from January. You start marketing 4 months too late.
Parents don't find you on Google.
When a parent searches "private school + district" or "bilingual school Casablanca," competitors (Charles Péguy, Jean Rostand, Al Jabr) own everything. Your school exists for 15 years, has good outcomes, but doesn't exist digitally. Result: parents find you only by word-of-mouth, a channel that saturates fast.
Your site is a PDF in disguise.
Dated site with scanned brochure, no recent photos, no videos, no testimonials, no visit booking, no exam results info. A parent landing on the site thinks "they have nothing to show" and leaves. The site kills prospects instead of converting them.
Candidates fill the form but never reach enrollment.
You get 200 info requests yearly, convert 40 enrollments. 20% conversion rate, low. Why? Because no one calls back quickly, no one follows up with hesitant candidates, the visit is 3 weeks after initial request. Candidate meanwhile enrolled elsewhere.
Your Meta campaigns reach the wrong people.
You launched "private school Agadir" Meta ads, broad targeting, result: clicks from single students without kids or people in France. You pay to reach people who will never become parents of your students. Misconfigured targeting, unsegmented audiences.
What we put in place, concretely.
A strategy built around your sector, your margins, your seasons. No copy-paste.
9-month recruitment calendar, not 2 months of panic.
We build an annual plan starting January for September intake. Phase 1 (Jan-Mar): awareness, content, open days. Phase 2 (Apr-Jun): intensive Meta campaigns, SEO, forms. Phase 3 (Jul-Aug): follow-up and convert the undecided. You no longer chase seats in August, you pilot a predictable machine.
School site reassuring parents and candidates.
Redesign with recent photo gallery (campus, classrooms, yard, team), parent and alumni testimonial videos, dedicated pages per program/level, transparent fee display, national exam results, open day calendar, progressive enrollment form (no 30-field form). Online visit booking, 24/7.
Parent/student Meta Ads with fine audiences.
For parents: targeting 30-55, 3-17 year old children, precise geographic zone, income levels (Meta partially allows via interests), lookalike of your current parents. For students: 17-25, sector interests (tech, business, medical per your programs). Video creatives (student testimonials, campus tour, typical day). Budget 8,000-25,000 MAD/month during peak.
"School + city + program/level" SEO capturing active searches.
Dedicated pages: "bilingual primary school Maarif Casablanca," "computer engineering school Rabat," "digital marketing training Agadir," "baccalaureate prep coaching Fes." Deep content on "how to choose a private school in Morocco," "pro training: criteria to check." Goal: top 5 on 50-100 queries specific to your institution.
Testimonial videos more convincing than any argument.
Shoot twice a year: current student interviews (2-3 min), alumni now working, satisfied parent testimonials, teacher portraits, guided campus tour. These videos become your best ad creatives, best site pages, best Instagram stories. A good testimonial drives more enrollments than 10 marketing posts.
Optimized enrollment funnel with CRM and follow-ups.
HubSpot or Pipedrive integration. Each info request arrives in CRM, assigned to your admissions officer, with first-call script within 4 hours. 45-day email sequence (visit invitation, brochure, calendar, testimonials). Phone follow-up if no visit booked in 2 weeks. Target conversion: from 20% to 35-45%.
What we did for a client like you.
Agadir bilingual private school: 120 start-of-year seats filled in 4 months (vs 8 months prior year) via targeted Meta Ads + SEO + parent testimonial videos. 30% more enrollments vs year -1.
See more case studies →« We finally have a partner who understands our trade, not just one who sells marketing. »
— Happy client, Education & Training
