We attract real decision-makers to your Moroccan B2B firms and services.
LinkedIn Ads targeting decision-makers, SEO on your expertise, content marketing establishing authority, B2B Google Ads Search. We generate qualified meetings for your sales team, not valueless clicks.
140 Moroccan brands trust us — across every industry.
Results that last · Agadir & Casablanca · 4.9/5 from 140 client reviews.
Moroccan B2B isn't a watered-down European B2B. The cycle is long, decisions pass through 3 to 5 people, and the first contact often happens over coffee. We build systems that warm up the prospect before the sale — editorial content, LinkedIn, sequenced email.
The market is shifting. Fast.
B2B in Morocco follows different rules than B2C. A CEO looking for a tax firm doesn't click on an Instagram story. They search on Google, check who shows on LinkedIn, read case studies, request 3 quotes, meet 2-3 firms before deciding. 2-6 month cycle, multiple stakeholders, 5-6 figure budgets. Our approach: build a lead generation machine adapted to that rhythm. We position your expertise on Google, feed your LinkedIn, qualify leads before they reach your rep. Goal: 10-50 qualified sales meetings per month depending on your sector.
What's costing you right now.
We hear these problems every day. You're not alone.
Your site says "we're experts" but proves nothing.
Vague phrases like "leading firm," "trusted partners," "recognized expertise." No cited clients, no detailed case studies, no deep articles. A serious prospect leaves in 30 seconds because they see no concrete proof you can do what you claim.
LinkedIn is dead on your side while your competitors are everywhere.
Last post 8 months ago, zero comments on rare posts, partners haven't updated their profiles. Meanwhile, a competing firm publishes 2 articles weekly, their partners appear in relevant thread comments, and generate 20 contact requests per quarter just via LinkedIn.
Google Ads burns budget without generating real meetings.
You launched Google Ads on "Morocco tax firm," 5,000 MAD spent, 200 clicks, 3 calls of which 2 from companies wanting their first accountant at 2,000 MAD/month. You sell strategic consulting, not sole-trader bookkeeping. Misconfigured targeting, generic landing page.
A prospect asks for a proposal, you send 15 identical PowerPoint pages.
Same deck for 3 years, clients cited without permission, vague "transform your business" promise. The prospect feels it's copy-paste, compares with two firms who made an effort, picks elsewhere. You lose 60-70% of your proposals at this stage.
No follow-up on "not yet ready" prospects.
A CEO contacts you in March, says "we'll look in September." You note it in Excel, no one follows up in September, they sign with a competitor who sent quarterly newsletter. You lost a client that was yours, purely from lack of nurturing.
What we put in place, concretely.
A strategy built around your sector, your margins, your seasons. No copy-paste.
B2B site proving expertise, not just claiming it.
Redesign with detailed case studies (context, problem, method, quantified results), service pages per specialty/sector, partner bios with publications and talks, downloadable white papers against email, qualifying contact form (company size, budget, urgency). Sober premium design, not flashy. The site becomes a real sales tool.
Organic LinkedIn + Ads with decision-maker targeting.
Editorial strategy: 2-3 posts/week on partner accounts (deep content, sector takes, news analyses). Ethical automation of targeted connections (CEOs/CFOs/CHROs per your market). LinkedIn Sponsored Content and Message Ads on precise audiences (function, seniority, company size, sector). Target CPL 200-800 MAD per segment.
Long-tail SEO on your expertise.
Creating 2,000-4,000 word deep articles on topics your prospects search ("how to choose a tax firm in Morocco," "GDPR audit for Moroccan SME," "Morocco acquisition due diligence"). E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) positioning that reassures Google. Goal: 30-50 articles in 18 months, ranking on 200+ B2B queries.
B2B Google Ads Search with dedicated landing pages.
Campaigns on hyper-qualified keywords ("Casablanca audit firm," "Morocco business law attorney," "Morocco HR SaaS"). Bids and budgets adapted for profitability (not volume for volume). Dedicated landing pages per service, GA4 conversion tracking, multi-touch attribution. Typical B2B CPL 300-1,200 MAD, acceptable given client value.
Email nurturing sequences for warm but not-ready prospects.
Each prospect downloading a white paper, attending a webinar, or filling a form enters an automatic sequence (Brevo, HubSpot, Mailchimp B2B). 5-7 emails over 3-6 months with value-added content (no commercial spam), scoring identifying when the prospect is ready, automatic alert to your rep. 30-40% of "lukewarm" prospects warm up with this system.
Production of professional case studies and white papers.
We interview 2-3 of your best clients (with written consent), write structured case studies (problem, approach, results), design the PDF professionally. Same for sector white papers (12-25 pages). These assets work for years: they feed the site, campaigns, follow-ups, credibility. Delivery 2-4 studies/year per engagement.
What we did for a client like you.
Casablanca strategic consulting firm: 40 qualified leads/month and 8 monthly sales meetings via LinkedIn Ads + expertise SEO + nurturing sequences. Annual revenue +60% in 18 months.
See more case studies →« We finally have a partner who understands our trade, not just one who sells marketing. »
— Happy client, B2B Services & Consulting
