Digital marketing for Moroccan clinics and institutes wanting a full calendar.
Local SEO to rank first on "dentist Agadir" or "beauty institute Casablanca," trust-building site, online booking, strict respect of Google Health rules. We know the Moroccan regulatory framework.
140 Moroccan brands trust us — across every industry.
Results that last · Agadir & Casablanca · 4.9/5 from 140 client reviews.
In healthcare, trust is earned before the first appointment. A sloppy site, a 48-hour reply, a blurry photo — and your patient goes to the colleague next door. We work the invisible: reassurance, social proof, fast human contact. The rest follows.
The market is shifting. Fast.
In healthcare and aesthetics, trust is everything. A patient choosing between two clinics doesn't necessarily pick the technically best one — they pick the one that reassures them. The one whose site looks like a real serious practice, not a 2015 personal page. The one with 150 Google reviews at 4.8 instead of 12 at 4.2. The one seen replying professionally even to negatives. Our job: build that rigorous digital presence, respecting Moroccan rules (CNOM, medical advertising) and Google Health policies. We've worked with dental clinics, aesthetic practices, dermatology centers, beauty institutes and spas since 2019.
What's costing you right now.
We hear these problems every day. You're not alone.
You don't show on "dentist + your city."
A patient types "dentist Agadir" or "aesthetic doctor Casablanca" on Google. You're on page 2 or 3, while 3 competitors appear in the local pack with map and direct number. Result: you get crumbs while they fill their calendar. 73% of patients don't go past the first 3 results.
Your site is dated, your patients wonder if you're still active.
Site made by a cousin in 2018, basic template, no team photos, no treatment info, no booking. Result: potential patients go to a competitor whose site looks like a real clinic. Your technical skill is excellent but your storefront says the opposite.
You don't know what you're allowed to publish.
You hesitate to publish before/after, patient testimonials, to list prices, to run ads. Fear of the Medical Council, fear of Google suspending health accounts. Result: you publish almost nothing and less scrupulous clinics take the market.
No Google review strategy, you're at 3.9 while competitors are at 4.7.
Your satisfied patients don't think to leave reviews. The rare unhappy ones do religiously. Result: your displayed score doesn't reflect your actual practice, and the "seen on Google → booked" conversion rate mechanically drops.
Uneven calendar: full 2 weeks, empty the next 2.
No predictability, operational stress, hard to plan staff. Often because your patients book only by phone, not online, and no one follows up with those who hesitated.
What we put in place, concretely.
A strategy built around your sector, your margins, your seasons. No copy-paste.
Local SEO to enter your city's Google Maps pack.
Full Google Business Profile optimization (precise medical categories, hours, services, facility and team photos), GDPR-compliant review strategy, weekly posts, systematic replies. SEO pages per specialty ("dental implants Agadir," "dermatology Casablanca"). Goal: top 3 local pack in 4-6 months.
Clinic site that inspires trust and enables booking.
Sober and professional design (not flashy), pages per specialty/treatment with content written by a medical writer, pro photos of facility and team, detailed bios (degrees, specializations, conferences), Doctolib, Dabadoc or Calendly integration for 24/7 booking. GDPR and Moroccan health-law compliant.
Health Google Ads compliant with Moroccan and Google Health rules.
Campaigns respecting Google Ads Health rules (certification required for certain terms), Moroccan CNOM policy (no practitioner comparison, no outcome promise). Practice radius targeting (5-20 km), intent keywords ("book dentist appointment"), dedicated landing pages. Monthly reports with transparent CPL.
Educational Instagram building your authority.
Medical popularization content (how to brush teeth correctly, what to do after extraction, understanding your aesthetic treatment), team portraits, privacy-respectful behind-the-scenes. No aggressive before/after. 2-3 posts per week, regular stories. Goal: become your neighborhood/city reference on your specialty.
Systematic post-consultation review strategy.
System setup (SMS, email, reception QR code) inviting each satisfied patient to leave a Google review, respecting ethics. Reply to each review within 24-48h, professional tone on negatives (without breaching medical confidentiality). Goal: move from 3.9 to 4.6+ in 6-9 months with double or triple the volume.
Reception staff training for phone conversion.
A patient calling after seeing your ad, if poorly received, doesn't book. We train your reception team: response scripts, objection handling, slot proposals, follow-up on unconfirmed patients. Good reception converts 70% of calls, bad one converts 30%. The gap is huge.
What we did for a client like you.
Casablanca medical aesthetic institute: 80 to 220 appointments/month in 8 months via local SEO + site + Instagram + review management. Fill rate went from 65% to 92%.
See more case studies →« We finally have a partner who understands our trade, not just one who sells marketing. »
— Happy client, Health & Aesthetics
