Industry · E-commerce & Retail

We build Moroccan e-shops that sell, not just exist.

CMI store loading in 2 seconds, Meta advertising that pays back every dirham spent, automated emails recovering abandoned carts. Shopify or WooCommerce, whichever actually fits you.

Specialists in e-commerce & retail
Tailored approach
Specialised sector
E-commerce & Retail
Technopek
Expert e-commerce & retail
140+ clients · Agadir & Casablanca

140 Moroccan brands trust us — across every industry.

Results that last · Agadir & Casablanca · 4.9/5 from 140 client reviews.

Updated April 2026·140+ clients·★★★★★4,9/5
Équipe Technopek — experts E-commerce & Retail
In-house team · Agadir & Casa
Specialists · E-commerce & Retail
We know your industry — not just your company name.
A word from the team

In Morocco, 80% of orders are paid cash on delivery. That changes everything — your cancellation rate, your cash flow, your stock. We don't copy US Shopify tutorials — we build stores designed for CMI, COD, and customers who call before they buy.

Rachid
Rachid Boukourri
Co-fondateur · Technopek
The context

The market is shifting. Fast.

We've seen too many beautiful-looking Moroccan e-commerce stores that don't sell anything. A pretty site isn't enough in 2026. What matters is load speed on a phone in Marrakech with 3G, the CMI gateway accepting the first try, the email re-engaging the customer who abandoned their cart, the Meta campaign that doesn't burn your budget. We handle the full stack — from first ad click to retention. And we show you the numbers every month: spent, earned, which products work, which don't.

The challenges

What's costing you right now.

We hear these problems every day. You're not alone.

You pay for ads, but visitors don't buy.

Your Meta Ads spends 5,000 MAD per month, you get 2,000 visitors, only 15 orders. 0.75% conversion rate. Somewhere between click and payment, 98% of people leave. It's rarely the product — it's almost always the page, displayed price, or checkout.

Your CMI rejects one order in three.

The customer wants to pay, card is valid, but the gateway rejects. Often a 3D Secure config issue, spending limit, or bad integration. Result: you lose a sale that was already won. It's the worst abandonment rate possible.

Your site loads in 6 seconds on mobile.

80% of your visitors are on mobile, often on 3G in areas where connectivity fluctuates. Each extra second of load = 12% less conversion. You picked a heavy theme full of animations, it silently kills your sales.

Customers buy once and vanish.

No post-purchase email sequence, no re-engagement SMS, no "we have a new product for you" notification. You spend 150 MAD to acquire a customer, they buy once for 300 MAD, done. A real profitable e-commerce is a customer who comes back 3-4 times.

You don't know if your ads are profitable.

You see "spent 3,000 MAD" in Meta but can't tie it to real orders. Pixel misconfigured, Conversions API not connected, no dashboard saying "for 1 MAD spent, you get X MAD back." You're flying blind.

Our approach

What we put in place, concretely.

A strategy built around your sector, your margins, your seasons. No copy-paste.

Detailed conversion audit before touching ads.

Before spending a dirham on Meta Ads, we spend 2 weeks analyzing your site: speed, checkout, product page, mobile funnel, friction points. We use Hotjar to see where people click and leave. We deliver a report with 15-20 fixes prioritized by impact. Then we can scale ads without burning budget.

Meta Ads with properly connected Conversions API.

We install pixel AND server-side Conversions API (Meta requires it post-iOS 14.5). Product catalog synced with Shopify or WooCommerce, Advantage+ shopping campaigns, cart abandonment retargeting, lookalikes on your best buyers. Weekly reports with real ROAS, not just clicks.

Shopify or WooCommerce — we choose with you.

Shopify if under 500 products, need for simplicity, no custom requirements. WooCommerce if advanced multi-language, B2B, Moroccan ERP integrations (Sage, Odoo). We configure CMI, Pay Zone, Cash Plus, cash-on-delivery — every payment method Moroccans actually use.

Automated emails and SMS driving 20-30% of revenue.

Welcome sequence (3 emails), cart abandonment (3 reminders over 48h), post-purchase (review request + cross-sell), birthday, dormant customer reactivation. We use Klaviyo, Mailchimp or Brevo depending on volume. At our clients, these automations make 25-30% of monthly revenue without extra effort.

Product SEO to capture "buying" searches.

Optimized product pages (title, meta, unique description, product schema, reviews), category pages ranking on "caftan dress" or "organic argan oil," blog content capturing intent queries. Goal: reduce your ad dependency by generating 30-40% qualified organic traffic within 12 months.

Clear dashboard, no jargon.

Each month you get a simple dashboard: total revenue, revenue by source (organic, ads, email, direct), ROAS per campaign, top products, repeat customers, conversion rate. One page. No 40-slide PowerPoint. You understand in 3 minutes where your money goes and what it earns.

A client case

What we did for a client like you.

A Casablanca women's fashion e-shop: 30k to 180k MAD monthly revenue in 9 months. Split: 40% Meta ads, 25% email automation, 20% organic/SEO, 15% direct.

« We finally have a partner who understands our trade, not just one who sells marketing. »

— Happy client, E-commerce & Retail
See more case studies
Results in 6 months
Leads
+280%
CPA
−55%
ROAS
×4.5
Satisfaction
98%
FAQ

We answer your real questions.

Shopify or WooCommerce, what to honestly choose?

Shopify if you're starting, under 500 products, tight tech budget, need to launch fast. It's 350-800 MAD/month license but it just works. WooCommerce if you have volume, complex multi-language, or want zero dependency. More technical to maintain but you own everything. We do both, we advise based on your reality, not our preference.

Starting from zero, where do we begin?

Phase 1 (months 1-2): well-built site + product catalog (50-200 products), CMI configured, analytics connected. Phase 2 (months 2-4): launch Meta Ads with small test budget (3,000 MAD/month), capture emails. Phase 3 (months 4-8): scale ads, email automations, SEO. No shortcuts — each phase has concrete deliverables.

What does it actually cost, all-in?

Site build: 25,000 to 80,000 MAD depending on complexity and product count. Then monthly management: 5,000-15,000 MAD/month for ads + emails + ongoing optim. Plus your ad budget (you pay Meta directly, we don't mark it up). No hidden fees, everything's in the quote.

Do you handle logistics and inventory?

No, we focus on marketing and tech. But we connect you to our Moroccan logistics partners: Chronopost, Amana, CTM Express, Casablanca fulfillment. We integrate their API into your site for automatic label generation and tracking. You keep stock control.

What if it doesn't work after 3 months?

We look together at what's blocking — often a product margin issue, positioning, or market not ready. We tell you honestly. You're never stuck with us. No forced annual contract. If you want to stop, you get your accesses, ad accounts, email lists back. All yours.

Is cash on delivery still important in Morocco?

Yes, still in 2026. Around 40-60% of Moroccan e-commerce orders are cash on delivery. We configure both modes (CMI + COD) with anti-fraud (SMS OTP to confirm COD orders), to minimize fake buyers who order without intent to pay.
Behind the agency

Our team

No chatbot will call you back. It's a team of real humans, based in Agadir and Casablanca, that will look after your project — from the first call all the way to launch.

Khaoula Assebbane, Team Manager
Khaoula Assebbane
Team Manager
Youness Boualam, Full Stack Developer
Youness Boualam
Full Stack Developer
Mohamed El H., Graphic Designer
Mohamed El H.
Graphic Designer
Oumaima ELb., Community Manager
Oumaima ELb.
Community Manager
Let's talk?

30 minutes with us.
Nothing to sign.

We ask for nothing in return. You leave with an honest assessment of your marketing and a costed quote — even if you decide to work with someone else.

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