We build Moroccan fashion and beauty brands people wear proudly.
Art direction that gives your brand a real signature, editorial shoots, consistent Instagram, TikTok that actually works, seriously vetted influencers. For caftan, streetwear, skincare or makeup.
140 Moroccan brands trust us — across every industry.
Results that last · Agadir & Casablanca · 4.9/5 from 140 client reviews.
The market is shifting. Fast.
In Moroccan fashion and beauty, the gap between a brand that scales and one that stagnates rarely comes down to the product. We see it: two caftan brands with similar pieces, one stuck at 80k MAD/month, the other past 500k. The difference? Real art direction, photos that tell a story, an Instagram people follow without fatigue, a TikTok that doesn't blindly copy US trends. We've worked with Moroccan brands since 2019 — caftan, streetwear, natural cosmetics, skincare. We understand your ground: the Ramadan/summer/wedding seasonality, Instagram vs WhatsApp ratio, serious influencers vs ones who buy followers.
What's costing you right now.
We hear these problems every day. You're not alone.
Your Instagram looks like 200 other brands.
Same filters, same beige-background shots, same Canva fonts. The feed is clean but totally interchangeable. When someone scrolls 3 caftan brands, they remember none. Without a strong visual identity, you're not building a brand — you're just selling.
You watch competitors blow up on TikTok but don't dare.
Smaller brands hit 500k views on a single video. You know you should do it, but don't know what to post, how to shoot, and fear looking unserious. Result: you leave the space open for others.
Your product shoots look like AliExpress.
Uniform white background, flat lighting, amateur model, aggressive retouching that smooths everything. Your pieces are beautiful in person, sad in photos. You can't sell premium because you don't look premium.
You spend on influencers and it doesn't convert.
You send pieces to 5 followed Moroccan influencers, they post a nice story, a few likes, zero measurable sales. Either the audience is inflated, the brief is poor, or you targeted lifestyle accounts that don't convert on your product type.
Meta ads struggle in fashion and beauty.
You tried Meta Ads, CPC exploding, saturated audience, ROAS at 1.2 when you need 3-4 minimum to be profitable. Creatives look like ads, people scroll. Without content that blends into the feed (native look), you burn budget.
What we put in place, concretely.
A strategy built around your sector, your margins, your seasons. No copy-paste.
Full art direction creating a recognizable signature.
Deep moodboard, proprietary color palette, typography, Instagram grid, editorial photo style. We build your universe so anyone who sees your photo instantly recognizes it. Deliverable: brand guidelines PDF + Canva/Figma templates for your internal team.
Monthly editorial shoots in studio or Morocco outdoors.
One shoot session per month: professional model, styling, makeup, locations (studio Agadir or Casablanca, or outdoor medina/beach/riad per season). 40-60 usable visuals for campaigns, feed, lookbook, site, ads. You keep source files and unlimited usage rights.
TikTok strategy adapted to your identity, not a copy.
We analyze your brand, identify 3-4 formats that truly fit (makeup tutos, caftan workshop backstage, styling, before/after), produce 8-12 native videos per month. No silly dances if that's not your DNA. Goal: 50k average views on a video in 4-6 months, tracked conversion to Instagram and site.
Influencer sourcing with anti-fraud verification.
We use HypeAuditor and Modash to verify real audience (no bots, authentic engagement, public age/country/gender). We favor Moroccan micro-influencers (10k-80k) with real community bond. Structured briefing, UTM tracking code or dedicated promo code to measure return.
Meta and TikTok Ads with native creatives.
We test 8-10 creatives per month in rotation (UGC-style, client testimonial, backstage, before/after, product demo). Starting budget 5,000-15,000 MAD/month per brand. Goal ROAS 3+ after 60 days. We show raw numbers weekly, no sugarcoating.
E-shop that breathes the brand, not a generic template.
If you want a store, we build a Shopify or WooCommerce site aligned to your art direction. Lifestyle photos, storytelling product pages, email capture pop-up, Instagram feed integration, smooth checkout. The site extends the universe, doesn't break the magic made on socials.
What we did for a client like you.
Casablanca-based caftan brand: 3x revenue in 12 months via full visual overhaul + 2 seasonal influencer campaigns + native TikTok. Moved from 75k to 230k MAD/month.
See more case studies →« We finally have a partner who understands our trade, not just one who sells marketing. »
— Happy client, Fashion & Beauty
