We help Moroccan hotels and riads take their direct bookings back.
Booking engine that matches Booking.com, international SEO in FR/EN/AR/ES, content that makes people want to come, multilingual review management. Less 15-25% commission, more margin.
140 Moroccan brands trust us — across every industry.
Results that last · Agadir & Casablanca · 4.9/5 from 140 client reviews.
A hotel that lives off Booking pays 15 to 25% commission — that's an extra employee you never hired. Our job: put that margin back in your pocket. Fast site, direct CMI payment, trilingual campaigns that catch the traveler before they open Booking.
The market is shifting. Fast.
If you run a hotel or riad in Morocco, you already know the problem: Booking and Expedia make 70-85% of your reservations, and each booking costs them 15-25% commission. On a 1,200 MAD room, that's 240 MAD per night gone — even when the customer came thanks to your reputation. Our role: build a direct channel running alongside OTAs. We won't promise to get you off them (that'd be naïve), but to move your direct from 15% to 40-55% in 12-18 months. That's 30-40% more margin on those bookings.
What's costing you right now.
We hear these problems every day. You're not alone.
Booking takes 20% of each night, you can't help it.
You're stuck between two realities: without Booking, you have almost no international visibility. With Booking, you lose 15-25% per reservation and you don't even know your customers (their email goes to Booking, not you). On 5M MAD annual revenue, that's 1M MAD of commissions gone.
Your site is from 2018 and doesn't convert.
Dated design, not properly responsive on mobile, slow photo gallery, booking engine showing "unavailable" when rooms are left. Visitors land, look 12 seconds, leave to Booking to book the same room with commission attached.
You're invisible on "riad Marrakech" in English.
A Swiss couple searches "boutique riad Marrakech medina" on Google in English. Your internationalized competitors appear on page 1, you're on page 4. Multilingual SEO done poorly, content in French only, meta tags missing in EN. International traffic doesn't find you.
Negative reviews stay unanswered for 3 months.
You're overwhelmed with operations, no one manages Booking/TripAdvisor/Google daily. A 2-star review sits unanswered, other customers read it, some cancel. Your average score drops from 9.2 to 8.7 and you lose 15% Booking conversion automatically.
Instagram shows the empty pool at 2pm.
Phone photos taken by management, unphotogenic moments (noon with flat sun instead of golden hour), WhatsApp-style captions. The account doesn't inspire dreams when tourism's whole job is to inspire dreams. Engagement rate 0.4%, very few follow-through to bookings.
What we put in place, concretely.
A strategy built around your sector, your margins, your seasons. No copy-paste.
Hotel site with booking engine that rivals Booking.
We build a WordPress or custom site integrated with Mews, Cloudbeds, Lodgify or Hotelogix — per your existing PMS. Design highlighting your identity (not generic template), high-res photos with progressive loading, FR/EN/AR/ES multi-language, 3-click booking engine with CMB or Stripe payment. Goal: 2-3x your current conversion rate.
International multilingual SEO capturing foreign traffic.
Dedicated pages per language (not just translation, but content written per market), blog articles on searched topics ("things to do in Marrakech in December"), correct hreflang tags, backlinks from French/English/Spanish travel sites. Ranking on "riad Marrakech" in EN within 8-12 months.
Instagram and TikTok content selling the experience.
Quarterly visit with photographer/videographer capturing golden hour: architecture, patio, rooms, breakfast, pool at sunset, experiences (hammam, rooftop dinner). 12-20 posts/month, "day in the life at the riad" reels, daily stories. Target engagement rate: 3-5%.
Multilingual TripAdvisor, Booking, Google review management.
Our team responds to each review in FR, EN and if needed ES/AR, within 48h. Personalized replies (no templates), empathetic on negatives, sincere thanks on positives. Post-stay review acquisition strategy (automatic email after checkout with Google/TripAdvisor link). Target: 9+/10 score.
Google Hotel Ads and Metasearch to counter Booking.
Activation of Google Hotel Ads, Trivago, Kayak — the metasearches where Booking also appears. Your direct price displays next to Booking's, often cheaper (you save the commission). Tracked conversions, moderate budget (3,000-10,000 MAD/month depending on volume). We've seen hotels go from 15% to 40% direct via this action alone.
CRM and email integration to leverage past guests.
Each past guest becomes a workable audience: seasonal newsletter, stay-anniversary special offer, invitation for an event (end-of-year holidays, Ramadan, Amazigh new year). We use Mailchimp or Brevo connected to your PMS. 20-30% repeat purchase rate within 18 months at our hotel clients.
What we did for a client like you.
An 8-room Marrakech medina riad: direct bookings share went from 25% to 60% in 10 months. Commission savings: about 400,000 MAD/year.
See more case studies →« We finally have a partner who understands our trade, not just one who sells marketing. »
— Happy client, Tourism & Hospitality
