The world's most profitable channel — when you use it right. in Casablanca
Newsletters, welcome, abandoned cart, re-engagement — 40 MAD in revenue on average for every 1 MAD invested. We build the tool, automations and templates — you reap the sales. Our team in Casablanca is here to support you.
Here's a number few Moroccan businesses know: email marketing generates on average 40 MAD in revenue for every 1 MAD invested. It's by far the most profitable channel. The reason is simple: unlike Instagram, Facebook or Google where you "rent" your audience from platforms that can change their rules tomorrow morning, your email subscribers belong to you. No one can take them away. Problem: 90% of Moroccan businesses don't do email "seriously" — 1 newsletter every 6 months to a bought list (spam), with a template that breaks on Gmail. Result: 5% open rate, zero sales. At Technopek, we set up the tool (Brevo, Mailchimp, HubSpot depending on your needs), configure DNS for deliverability, create templates, write automated sequences, and measure every euro generated. In Casablanca, we've been working since 01/2026 with local businesses that share our values: quality, transparency, measurable results.
Ce que nous voyons sur le terrain à Casablanca
Casablanca is not just Morocco's economic capital — it is a denser, more competitive, more digitally-mature market than the rest of the country. Google CPCs run 40 to 70 % higher than elsewhere in Morocco, Meta audiences are saturated in the major sectors (e-commerce, real estate, coaching, aesthetics), and clients demand precise reporting. Our Casablanca portfolio skews B2B: consulting firms, tech SMBs, Anfa and Bourgogne real-estate agencies, Triangle d'Or restaurateurs, Maarif retailers, port-side exporters, national franchises.
Notre angle ici : Higher budgets, tougher competition, demanding KPIs. From our Bd Ghandi office (opened 01/2026), we cover Casablanca centre, Ain Sebaâ, Hay Hassani, Bouskoura and Mohammedia.
Comment le email marketing & automation se joue à Casablanca
Email marketing in Casablanca has a quirk: open rates are 15-25 % lower than Agadir (audience more solicited, more suspicious). To compensate, our Casa sequences bet on: short subject lines (under 40 chars), dynamic personalisation (first name + city + last purchase), fine segmentation (by basket, frequency, acquisition source), and systematic A/B tests on every campaign.
A fashion e-commerce in Maarif (Casa) generates 22 % of monthly revenue (58,000 MAD) via its 5 automated email sequences — abandoned cart alone weighs 31 % of email revenue.
Email marketing in Casablanca: which platform for a 500,000 MAD/year e-commerce?
For a Casa e-commerce between 300,000 and 2M MAD/year, Klaviyo is the best platform: native Shopify integration, advanced segmentation, visual automations, revenue attribution per campaign. Cost at that level: 350-700 MAD/month depending on contact volume. Cheaper alternative: Brevo (formerly Sendinblue), 200-400 MAD/month, less powerful on personalisation but sufficient to start. Mailchimp has become too expensive for what it offers in 2026 — we regularly migrate Casa clients from Mailchimp to Klaviyo with 35-50 % savings over 24 months.
Service details
Regular newsletters that get read
Copywriting, design, sending at optimal hours based on your actual audience (we analyze the first 2 months). Systematic A/B testing on subject and content — a good subject can double open rate. 1-2 newsletters/month by plan.
Automated sequences that work 24/7
Welcome sequence (new subscribers), onboarding (new customers), birthday (automatic voucher), abandoned cart (e-commerce — recovers 15-25% of lost carts), inactive re-engagement (customers who haven't ordered in 90 days). Once set up, they run without intervention — that's where ROI explodes.
Smart segmentation
No more generic "send to all" emails: we segment by behavior (recent buyers vs inactive), purchase history (VIP vs standard), engagement (frequent openers vs silent), source (site signup vs event). A segmented message converts 3-5× better than a generic one.
Responsive templates that don't break
Clean HTML templates, mobile-responsive (70% of emails are read on phone), compatible with Gmail, Outlook, Apple Mail, Yahoo. Tested before every send. Consistent with your brand. You can duplicate and adapt them yourself for ad-hoc sends.
Deliverability: avoid the spam folder
SPF/DKIM/DMARC configuration (email authentication), progressive domain warmup if it's a new account (sending 10,000 emails day 1 lands you in spam immediately), regular cleanup of invalid addresses, automatic unsubscribe handling. Without this, your emails aren't read — they're in Spam.
Reporting with the number that counts
Open rate, click rate, unsubscribes, but above all: revenue generated by email (in MAD). Clear monthly dashboard. Top 3 campaigns of the month, recommendations for next month.
Office Casablanca
Our team is based in Casablanca. Let's meet to talk about your Email marketing & automation project.
