Casablanca · Meta Ads (Facebook & Instagram)

Turn your Facebook ad budget into actual customers. in Casablanca

We build the creatives, run the targeting, watch the campaigns daily — and tell you how many dirhams of sales each dirham spent brings back. Our team in Casablanca is here to support you.

Get a quote +212 6 64 64 53 48

Facebook and Instagram means 19 million Moroccans scrolling every day. For most businesses in Morocco, it's the #1 ad channel — provided you don't just "boost a post". A campaign that works needs four things: a strong creative (video or image that stops the scroll), precise targeting (not "all Morocco 18-65"), a properly installed pixel to measure sales, and someone watching it every morning. At Technopek we handle all four together. You see every week what it brings in — in dirhams, not likes. In Casablanca, we've been working since 01/2026 with local businesses that share our values: quality, transparency, measurable results.

Le marché Casablanca

Ce que nous voyons sur le terrain à Casablanca

Casablanca is not just Morocco's economic capital — it is a denser, more competitive, more digitally-mature market than the rest of the country. Google CPCs run 40 to 70 % higher than elsewhere in Morocco, Meta audiences are saturated in the major sectors (e-commerce, real estate, coaching, aesthetics), and clients demand precise reporting. Our Casablanca portfolio skews B2B: consulting firms, tech SMBs, Anfa and Bourgogne real-estate agencies, Triangle d'Or restaurateurs, Maarif retailers, port-side exporters, national franchises.

Notre angle ici : Higher budgets, tougher competition, demanding KPIs. From our Bd Ghandi office (opened 01/2026), we cover Casablanca centre, Ain Sebaâ, Hay Hassani, Bouskoura and Mohammedia.

Meta Ads (Facebook & Instagram) · Casablanca

Comment le meta ads (facebook & instagram) se joue à Casablanca

Meta Ads in Casablanca is a mature market with high CPMs (40-70 MAD per 1,000 views in major sectors) and ad saturation on e-commerce, real estate, coaching and aesthetics. To break through, "nice visuals + CTA" no longer suffices — you need unique creative angles (UGC, stop-motion, customer interviews), 8-12 variations tested weekly, and audience adjustments every 48 hours.

Cas concret

A Maarif-based fashion e-commerce pushed its Meta ROAS from 1.9x to 4.7x in 4 months via a creative pipeline (3 UGC/week + 2 product shoots/month) — 25,000 MAD ad budget, 117,500 MAD attributed revenue.

Question fréquente · Casablanca

My Meta campaigns used to work, why are they dropping in 2026 Casa?

It is the "creative fatigue combined with market saturation" phenomenon: in major Casablanca sectors (fashion e-commerce, aesthetics, real estate), Meta confirmed a 37 % CPM rise between 2024 and 2026. Pretty visuals no longer cut it — you must vary formats (native video, carousel, collection, sequential stories), test 1-3-5 % lookalike audiences in parallel, and kill underperformers within 48 hours. That is weekly work, not monthly. Our Casa accounts are optimised 3 times per week.

What we do in Casablanca

Service details

A written strategy before spending 1 dirham

We start with a 1-hour workshop to understand your product, margin, target customer. Then we deliver a document explaining: what goals, what audiences, what budget per stage, how we measure success. You approve, we launch.

In-house creative production

Visuals, Reels, carousels, stories — 6 to 12 variants per month, made by our team (not outsourced to Bangladesh). Shoots if needed in our Agadir or Casablanca offices. AI doesn't replace an eye that understands your market.

Precise targeting, not "all Morocco"

Lookalikes from your existing customers, retargeting of site visitors, interest targeting, district-level geo. We start broad, then refine with real data after 2 weeks.

The Meta Pixel, properly installed

Half the campaigns we take over have a misconfigured pixel — meaning false numbers. We install the pixel + Conversions API (server-side) for reliable tracking even with iOS 17+. Without it, ROAS cannot be measured.

A clear report every Friday

How much spent, how many clicks, how many sales (or leads), what ROAS. No 50-line spreadsheet: 3 numbers that matter + what we're changing next week. Sent on WhatsApp if you prefer.

We don't invoice the media budget

You pay Meta directly from your card. That gives you the invoices, VAT receipts, and prevents us from being tempted to inflate budgets. Our fee: fixed retainer + 25% of ad spend. Transparent.

Local agency

Office Casablanca

Our team is based in Casablanca. Let's meet to talk about your Meta Ads (Facebook & Instagram) project.

Address: 6ème étage, 16 Rue des Asphodeles, Bd Ghandi, Casablanca

Phone:+212 6 64 64 53 48

Email:casa@technopek.com

Frequently asked questions

FAQ

Minimum budget to make this work?

Below 5,000 MAD/month in media budget, we'll advise you not to launch — the Meta algorithm needs at least 50 conversions/week to optimize properly. Below that, your money is wasted. Ideal starting point: 8,000-15,000 MAD/month in media budget.

Difference between fees and media budget?

Our fees (1,500 MAD/month + 25% ad spend) cover our work: strategy, creative, daily management, reporting. Media budget is what you pay directly to Meta from your card to run the ads. Example: if media budget = 10,000 MAD, you pay 10,000 to Meta + 1,500 + 2,500 to us = 4,000 MAD in fees.

Can I stop if it doesn't work?

Yes, no long commitment. 30 days notice so we wrap up properly. That said, a Meta campaign needs 30-60 days to really optimize — patience almost always pays. If after 60 days it truly isn't working, we'll tell you ourselves.

Do you keep access to the ad account?

No. We work on your Business Manager via partner access. At the end of the contract we step back, you keep the account, the audiences built, the pixel, the data. Everything stays with you. It's your asset.

Do you make the creatives or do I supply them?

We produce them, included in the package. If you already have quality content (recent product shoot, brand videos), we can reuse it and bill less production. We discuss at kick-off.

How do I measure success?

By ROAS (Return On Ad Spend): how many dirhams of sales each dirham of ad spend brings. ROAS of 3 means for 1 MAD spent you generate 3 MAD of revenue. Good ROAS by sector: 3x to 10x. For lead gen (no online sale), we measure cost per lead and lead→customer conversion rate.