Casablanca · Graphic design & brand identity

A brand identity recognized at first glance. in Casablanca

Logo, colors, typography, cards, brochures, social posts, packaging — all consistent, documented, usable by you and all your future teams. Our team in Casablanca is here to support you.

Get a quote +212 6 64 64 53 48

Your visual identity is the first impression customers get of you — before they even speak to anyone on your team. Amateur design (Canva-in-20-min logo, colors inconsistent across documents, bazaar-ad typography) scares away serious customers, even if your services are excellent. On the flip side, pro design doesn't make you "prettier" — it makes your company credible and lets future customers tell you apart from the 50 competitors doing the same thing. At Technopek, we build identities that age well (10+ years, not "2026 trend already outdated"), documented in guidelines your teams can use on their own, and adaptable to every print and digital asset you'll ever need. In Casablanca, we've been working since 01/2026 with local businesses that share our values: quality, transparency, measurable results.

Le marché Casablanca

Ce que nous voyons sur le terrain à Casablanca

Casablanca is not just Morocco's economic capital — it is a denser, more competitive, more digitally-mature market than the rest of the country. Google CPCs run 40 to 70 % higher than elsewhere in Morocco, Meta audiences are saturated in the major sectors (e-commerce, real estate, coaching, aesthetics), and clients demand precise reporting. Our Casablanca portfolio skews B2B: consulting firms, tech SMBs, Anfa and Bourgogne real-estate agencies, Triangle d'Or restaurateurs, Maarif retailers, port-side exporters, national franchises.

Notre angle ici : Higher budgets, tougher competition, demanding KPIs. From our Bd Ghandi office (opened 01/2026), we cover Casablanca centre, Ain Sebaâ, Hay Hassani, Bouskoura and Mohammedia.

Graphic design & brand identity · Casablanca

Comment le graphic design & brand identity se joue à Casablanca

Graphic design in Casablanca serves demanding clients: established brands in rebrand mode, startups at launch, corporations in repositioning. Our team runs the full identity cycle: competitive research, brand territory, logo, brand guidelines (40-80 pages), declensions (print, digital, signage, packaging), internal usage guidelines. Standard cycle: 6-10 weeks depending on complexity.

Cas concret

An Ain Sebaâ industrial group (Casa) completed a full identity rebrand with us — 3 sister brands repositioned, 127 deliverables (logos, templates, packaging, guidelines), 8 weeks, 85,000 MAD.

Question fréquente · Casablanca

Rebrand in Casablanca: what does it actually cost?

Honest Casablanca rebrand range: 35,000 MAD (small business or family SMB) to 250,000 MAD+ (multi-brand group or corporate). Median for our Casa clients: around 85,000 MAD for an established SMB — competitive research, brand territory, logo + declensions, 60-page guidelines, digital and print templates, new business cards, basic signage. "Big 4" consultancies charge 300,000-800,000 MAD for equivalent deliverables — the difference is in strategic research and brand equity.

What we do in Casablanca

Service details

Logo + full variant set

Main logo + versions: horizontal, vertical, monogram (for favicon and small sizes), monochrome (black, white), favicon. Real-context tests (business card, website, social, stamp, storefront). Delivered in vector (AI, SVG, EPS) and bitmap (PNG, JPG) in all sizes.

Full documented brand guidelines

Color palette (HEX, RGB, CMYK, Pantone codes), typography with usage rules, layout grid, iconography, logo usage rules (min sizes, margins, allowed/forbidden backgrounds). 20-40 page PDF, usable by your in-house marketing teams and any future agency.

Print-ready materials

Business cards, brochures, product catalogs, roll-ups, flyers, posters, menus, stationery (letterhead, envelopes). Print-ready files (CMYK, 3mm bleed, proper resolution). We can even manage printing with our Moroccan partner printers.

Consistent digital assets

Web banners for your ads, Instagram/Facebook/LinkedIn templates, email signatures, PowerPoint/Keynote/Google Slides presentations, blog article illustrations. All derived from the guidelines for consistency.

Packaging and product labels

Packaging design for physical products (cosmetics, F&B, crafts), labels, shopping bags, stickers. Respecting print technical constraints and regulatory requirements (mandatory mentions by sector). Delivered as print-ready files.

Rebranding without breaking what works

Existing identity overhaul with a progressive migration plan (you don't change everything the same day — that's expensive and disruptive). We phase: logo → site → print → social → packaging. 3-12 months by scope and budget.

Local agency

Office Casablanca

Our team is based in Casablanca. Let's meet to talk about your Graphic design & brand identity project.

Address: 6ème étage, 16 Rue des Asphodeles, Bd Ghandi, Casablanca

Phone:+212 6 64 64 53 48

Email:casa@technopek.com

Frequently asked questions

FAQ

Logo cost?

Logo only, with 2-3 variants: from 4,500 MAD. Logo + full brand guidelines (documented PDF): 8,500-18,000 MAD. Full identity with print and digital assets (cards, brochures, social templates, stationery): 18,000-35,000 MAD. Full rebranding with migration: 35,000-80,000 MAD. Precise quote after discovery.

Creation timeline?

Logo only: 2-3 weeks. Logo + guidelines: 3-5 weeks. Full identity: 5-8 weeks. Full rebranding with migration: 3-6 months (staged migration). We give a precise schedule after discovery.

Can I keep my old colors or typography?

Yes, if you want. We work with your existing constraints (colors your customers know, typography of your sector). If we see a real blocker, we tell you honestly with arguments — but the final call is yours. Some clients prefer to keep 70% and change 30%.

Do you also print?

We work with 3-4 trusted Moroccan printers (Casablanca, Agadir). Your choice: you collect files and manage printing at your usual printer, OR we manage printing for you (transparent quote, no hidden margin beyond 10-15% coordination fee). For large volumes (10,000+ brochures), we negotiate directly.

Do I own the creations?

Yes, full rights transfer on final deliverables. You can modify, adapt, reuse as you wish. Source files (AI, SVG, PSD) are yours. If in 5 years you want to work with another designer, no problem: they'll have everything they need to continue.

Do you use AI to create logos?

Not for final creation. We may use Midjourney/DALL-E to explore creative paths at the initial stage, but every finalized logo is hand-built in Adobe Illustrator by a human designer (clean vector, every curve considered). "Pure AI" logos have technical defects (blur, impossible vectorization, ambiguous copyright) that cause printing problems.