Casablanca · Google Ads

Be there when your customers type your service. in Casablanca

Someone types "emergency plumber Casablanca" at 10pm. With Google Ads done right, it's your number they call — not the competitor who bid 200 MAD more. Our team in Casablanca is here to support you.

Get a quote +212 6 64 64 53 48

Google Ads is different from Facebook. On Facebook you intercept people who weren't looking for anything; on Google you answer people actively searching for something. When a Moroccan types "real estate agency Agadir" or "employment lawyer Casablanca", they're 15 minutes from picking up the phone. The job is to be in the top 4 results. It's often the most profitable channel for B2B services, real estate, emergency trades (plumbing, locksmith), clinics and lawyers. But also the easiest to burn through if you don't know what you're doing — a misconfigured account can burn 3,000 MAD in 3 days with nothing to show. In Casablanca, we've been working since 01/2026 with local businesses that share our values: quality, transparency, measurable results.

Le marché Casablanca

Ce que nous voyons sur le terrain à Casablanca

Casablanca is not just Morocco's economic capital — it is a denser, more competitive, more digitally-mature market than the rest of the country. Google CPCs run 40 to 70 % higher than elsewhere in Morocco, Meta audiences are saturated in the major sectors (e-commerce, real estate, coaching, aesthetics), and clients demand precise reporting. Our Casablanca portfolio skews B2B: consulting firms, tech SMBs, Anfa and Bourgogne real-estate agencies, Triangle d'Or restaurateurs, Maarif retailers, port-side exporters, national franchises.

Notre angle ici : Higher budgets, tougher competition, demanding KPIs. From our Bd Ghandi office (opened 01/2026), we cover Casablanca centre, Ain Sebaâ, Hay Hassani, Bouskoura and Mohammedia.

Google Ads · Casablanca

Comment le google ads se joue à Casablanca

Google Ads in Casablanca has high CPCs (8-25 MAD in competitive sectors: real estate, lawyer, dentist, coaching), but purchase intent is often immediate. Our approach: tightly targeted Search with sharp negative keywords, per-audience bespoke landing pages (not a generic homepage), and 3 km geographic exclusion around direct competitors to save wasted clicks.

Cas concret

An Anfa property developer (Casa) generated 84 qualified leads in 6 weeks on new residences — 28,000 MAD Google budget, cost per lead 333 MAD (versus 1,400 MAD on Meta in the same sector).

Question fréquente · Casablanca

Google Ads in Casablanca: what budget for serious results?

Minimum viable in a competitive Casa sector is 6,000 MAD/month ad spend (to run 8-12 keywords at a 10-15 MAD average CPC and 30-50 clicks/day). Below that, your campaign appears intermittently and Google cannot optimise properly. The sweet spot in a medium sector (food, health, SMB services): 12,000-25,000 MAD/month. For real estate, specialist lawyer, aesthetic clinic: 25,000-60,000 MAD/month if you want to weigh in against established big players.

What we do in Casablanca

Service details

Search campaigns: be at the top when it counts

The heart of Google Ads: appearing in the top 4 paid results when someone searches your service + your city. We build ad groups by intent, with 3 ad versions per group tested against each other.

Shopping: your products with photo and price

For e-commerce: your products appear directly in Google results with image, price and shop name. Merchant Center setup, product feeds, title optimization — we handle all the setup.

YouTube Ads: video before the videos

6s (bumper), 15s (non-skippable) or 30s (TrueView) spots before YouTube content your audience watches. Great for awareness and recall. Needs a well-made video — which we can produce (see Video service).

Remarketing: stay visible after the visit

Someone visited your site without buying? We re-target them across the web (Google partner sites, Gmail, YouTube) with a different message. Typically brings 15-25% additional sales without much budget increase.

Higher Quality Score = lower cost per click

Google rewards relevant ads with a high Quality Score, which drops your cost per click by 20-50%. We optimize the three levers: ad/keyword relevance, expected CTR, landing page quality.

Conversion tracking all the way to the sale

Calls from ads, form fills, e-commerce sales, even store visits (if you have a physical address) — every conversion measured. Otherwise it's blind advertising and we're wasting your money.

Local agency

Office Casablanca

Our team is based in Casablanca. Let's meet to talk about your Google Ads project.

Address: 6ème étage, 16 Rue des Asphodeles, Bd Ghandi, Casablanca

Phone:+212 6 64 64 53 48

Email:casa@technopek.com

Frequently asked questions

FAQ

Minimum budget?

Recommended minimum media budget: 3,000 MAD/month. Below that, too few clicks to generate conversions and optimize — your money goes with no learning. For competitive sectors (real estate, lawyers), plan 6,000-15,000 MAD/month in media. Management: 1,500 MAD/month + 25% ad spend.

Google Ads or Facebook Ads — which?

Google if your customers are actively searching (emergency services, B2B, professional services, explicit-need e-commerce). Facebook if you create demand (fashion, beauty, lifestyle, product discovery). Many clients do both: Google captures intent, Facebook creates desire upstream. We'll advise based on your case at kick-off.

A competitor bids on my brand name — what to do?

Legal and fairly common. Two options: 1) you bid on your own brand to stay in position 1 (very cheap); 2) if the competitor uses your brand in their ad text, that's forbidden and you can file a Google complaint (we handle it). We deal with this regularly.

Google Ads vs SEO?

Google Ads: you pay per click, results from day 1, you disappear when you cut budget. SEO: free per click but it takes 6-12 months to rank, durable results. We often recommend both: Ads for immediate results while SEO is being built in parallel.

Can we target only Agadir or Casablanca?

Yes. Precise geo-targeting by city, region, radius around a point (e.g. 30 km around Agadir center), even by district in major cities. We can also exclude zones — useful if you don't deliver everywhere.

Can I keep the Google Ads account?

Yes, same as with Meta. The account is in your name, we work via partner access. At the end of the contract we step back, you keep everything: history, keywords, audiences, tracked conversions. Your asset stays yours.