Talk to the Moroccans who barely open Facebook anymore. in Casablanca
TikTok: 18 million users in Morocco, 70% under 35, and they don't want classic "ads". We make content people watch, not content people suffer through. Our team in Casablanca is here to support you.
TikTok works differently from other platforms. On Facebook, you pay to reach your audience. On TikTok, the algorithm can give a small account 500,000 views if the content is good — and 50 views to a big account if the content is bad. That changes everything. You have to produce content that looks like what people naturally watch: not an ad with logo and deep voice-over, but a phone-shot video, direct, sometimes funny, always short. That's why TikTok is perfect for fashion, beauty, F&B, coaches, lifestyle products — and tricky for classic industrial. In Casablanca, we've been working since 01/2026 with local businesses that share our values: quality, transparency, measurable results.
Ce que nous voyons sur le terrain à Casablanca
Casablanca is not just Morocco's economic capital — it is a denser, more competitive, more digitally-mature market than the rest of the country. Google CPCs run 40 to 70 % higher than elsewhere in Morocco, Meta audiences are saturated in the major sectors (e-commerce, real estate, coaching, aesthetics), and clients demand precise reporting. Our Casablanca portfolio skews B2B: consulting firms, tech SMBs, Anfa and Bourgogne real-estate agencies, Triangle d'Or restaurateurs, Maarif retailers, port-side exporters, national franchises.
Notre angle ici : Higher budgets, tougher competition, demanding KPIs. From our Bd Ghandi office (opened 01/2026), we cover Casablanca centre, Ain Sebaâ, Hay Hassani, Bouskoura and Mohammedia.
Comment le tiktok ads se joue à Casablanca
TikTok exploded in Casablanca in 2024-2025: fashion, beauty, restaurant and coaching brands now direct 20-35 % of their digital budget there. Good news: CPMs are still 2x cheaper than Meta on the same Casa audiences. Bad news: the creative bar is high — a flat "corporate" reel gets ignored. We shoot on-site, native format, minimum 2-3 videos per week.
A Maarif fashion store generated 2.8M TikTok views in 2 months from a series of 18 in-store reels — 9,500 MAD total budget, 412 direct sales via the bio link.
TikTok in Casablanca: how many videos per week for a pro account?
The minimum pace for a Casablanca pro TikTok account to take off is 3 videos per week, with 1 boosted at 500-2,000 MAD. Below that, the algorithm does not pick you up. Ideal pace: 5-7 videos/week with rotating themes (product, backstage, tutorial, customer testimonial, trend). For our Casa clients we produce 3 videos/week on-site (2 hours of filming per session) and handle editing + publishing same day.
Service details
UGC strategy + trending audios
We draw from what's already working in your sector in Morocco and internationally, surf the sounds and formats of the moment (before they're dead), and adapt to your brand. Goal: not look like an ad.
Producing 6-10 videos per month
Vertical 9:16 shooting, raw, rhythmic. 3-second hooks (otherwise 80% of people swipe). Native TikTok editing (not a recut TV spot). Subtitles in Darija or Arabic as needed. Shot at your place or ours.
Spark Ads: boost your organic videos
If you already have videos that work, we turn them into ads with the original account visible. That's 2-3× more effective than "dark posts" — people see a creator, not a brand.
Ultra-precise behavioral targeting
People who recently searched "Moroccan salad recipe" or who follow Anas Marwah. Moroccan women engaging with beauty content. On TikTok, interest targeting is much sharper than on Facebook.
TikTok Pixel + Events API
As with Meta, we install the pixel and the server-side Events API to measure real sales. Without it, we only see clicks and likes — not ROAS. No point spending without measuring.
The right metrics, not vanity ones
On TikTok, "100k views" means nothing. What matters: hook rate (how many watch past 3 seconds), watch time, CTR. We know them cold and optimize for them, not for likes.
Office Casablanca
Our team is based in Casablanca. Let's meet to talk about your TikTok Ads project.
